CMS

Marble Ocean: Content Management System (CMS)

Classical wisdom says two minds are better than one. These days, websites don’t have just one, single webmaster. CMS stands for Content Management System. CMS is a collection of procedures to manage online work-flow through multiple access points in a collaborative environment. In other words, it allows select individuals in your network to interact with your website from various, separate locations, allowing more minds to work together, more easily, to create a more successful website.

The CMS procedures are designed to make things work more dynamically. The most important aspect of the system is that it improves communication between users, and improves the ease of access and manipulation of the data. With CMS, a large number of people can contribute content and share stored data simultaneously. This means that the content stored in the database can be reviewed and changed over time.

To be precise, a CMS allows several individuals to take part in a single system and to share the data among each other. They have control according to their permitted accessibility and they can find, store and retrieve the data easily using the system.

Here are few other benefits that come with a CMS system:

• Total Control: A CMS gives you direct control over your website and guarantees security. You get to decide who has the capability to create, edit and publish your web content.

• Efficiency: In previous times, even a small, cosmetic change in a website’s design or navigation meant contacting a web designer to modify those components in each page. With a CMS system, you make the change only once and this change is reflected on all pages, greatly reducing workload. The use of templates ensures each page has a consistent design, layout, navigation, search, metadata and corporate branding.

• Reduced Publishing Time: Using a CMS, technical difficulties are dramatically reduced while publishing content to the web. If there are non-technical users, they can easily sign into the built in web editor of the CMS. Using this system, publishing content is faster, easier, and more efficient.

• Search Facility: In CMS, the content template configures and captures the metadata of all documents, giving users an enhanced search function that enables them to find the content they search for extremely fast. It is also easy to track the changes made by authors, editors and publishers and verify whether schedules are being followed. The large content storage system (provided depending which service package you choose) allows you to store thousands of pages at a single time.

• Better Communication: With a team of authors and editors based in multiple locations who are regularly publishing content, a CMS system enables orderly monitoring and coordination of this content. Similar to a Social Networking page, users can access the Content Management System from any computer with an internet connection.

• Search Engine Friendly: CMS helps create web pages that rise to the top of search engines. Since a CMS based website can be quickly, regularly updated, it lends itself to the purpose of maintaining optimization and, thus, increased web traffic.  As pages are indexed and ranked by the search engines, more traffic will be channeled to your website, resulting in additional exposure.

Marble Ocean offers a number of different Content Management Systems that can be tailored to our clients needs. In recent years, the CMS has become recognized as the most efficient method for interactive content development for online businesses.  At Marble Ocean, we are constantly working to provide a cutting edge product, stay ahead of the technological curve, and keep our sights on the future.