Social Networking

Marble Ocean: Social Networking & Web 2.0

Web 2.0 is the terminology for referring to functions of the internet where the user interacts and actively creates content as opposed to passively consuming it.  (Examples: blogs, social networking sites, wikis, video hosting sites, web applications, etc.)  Web 2.0 is the newest generation of popular websites and platforms; in the past 8 years, it has revolutionized the methods by which sites are built, applied, and utilized.

New social networking services are constantly cropping up, and for good reason: more than 70% of daily web traffic occurs on social networking sites, making it the largest capturable audience on the internet.  Numbers that significant refuse to be ignored.  Social networking sites are hotbeds of advertising, marketing data, open communication and consumer innovation; they are a fantastic way to expand your customer base and solidify customer loyalty through community.

Benefits of Social Networking and Web 2.0

When Marble Ocean implements web 2.0, especially with social networking sites, the following are some of the benefits:

• Provides a web platform that is highly functional at obtaining consumer data and implementing sales strategies.

• Web 2.0 development enables better use of the Core Enterprise application.

• Allows for semantic tagging technology, raising the navigation of internal and external web pages and thereby increasing sales of products and/or services.

• Allows company employees a greater level of communication and collaboration.

• Allows targeting of specific marketing resources, hastens product development life cycles, and provides apt feedback of the new products.

• Makes marketing a compulsory/mandatory process of communicating via the social media website, stretching advertising dept. dollars as far as possible.

• Improves the ability for opinions, culture, experiences, recipes, thoughts, comments, etc. to be exchanged, and allows members to post photos, guest books, albums, how-to guides, etc. Also maps for planning traveling that are interactive in nature.

• With Web 2.0, the fundamental purpose is to create an enormous dialogue of information between the site-owner (you) and the consumer/user, and to provide a place where they both create and absorb content.  As we’ve seen Google and Facebook do so effectively, social networking websites can be powerful tools for both the owner and the user.